Job description

ABOUT THE COMPANY

Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily to become the largest and leading Optician in East Africa. What began as a one room, 5 staff operation has today grown to 65 + branch operations with 400+ staff. If you're looking to learn, grow, and bring better sight to all - come work with us at Optica and build your career and let us grow together.

JOB SUMMARY

Optica is looking for a highly motivated and experienced social media manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of PPC (Google Ads), social media marketing, and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

RESPONSIBILITIES

Develop, execute, and monitor Google Ads campaignsResponsible For fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid postsIdentify and collaborate with influencersWorking with graphic designer and photographer/videographer for all digital marketing contentLiaising with various vendors needed for digital marketing worksUsing Google Analytics and other tools to monitor and report on all digital marketing effortsProviding frequent accurate reports with analysis and actionable insightsStay up to date with latest marketing trendsMeeting deadlines and understanding what to prioritize

REQUIRED SKILLS

Digital content development and editing (social media, blogs, etc.), Creativity, Social media marketing, Advertising, Social media community management (admin)

REQUIRED EDUCATION

Bachelor's degree